Founded in 1864 by Joseph Hepworth in Leeds, England, Next has undergone significant transformations throughout its long history. Initially established as J Hepworth & Son, the brand rebranded to Next plc in 1982, marking the beginning of its journey toward becoming a household name in fashion and retail.
Store Presence
With around 700 stores globally, Next maintains a strong presence in the UK, where approximately 500 of its locations are situated. The company also operates around 200 stores in various international markets, showcasing its commitment to expanding its footprint beyond British borders.
Product Range
Next offers a diverse selection of products that cater to a wide audience. Its portfolio includes:
Clothing: Fashion for women, men, and children, featuring brother cell phone list seasonal collections and timeless staples.
Footwear: A variety of styles for all occasions, ensuring comfort and style.
Home Products: An array of homeware items, including furniture, décor, and textiles.
Beauty Products: A selection of cosmetics and skincare items.
In addition, Next has partnered with several well-known brands, including Victoria's Secret UK, Gap UK, Joules, Cath Kidston, FatFace, and Made.com, which broadens its market appeal.
E-commerce Strategy
Next has successfully embraced e-commerce, providing customers with an efficient online shopping experience. Its official website allows for easy navigation and access to the latest trends in fashion and home products. Services like next-day delivery and hassle-free returns have further enhanced customer satisfaction, reinforcing Next’s competitive edge in the digital retail space.
Leadership and Business Strategy
Simon Wolfson has been steering Next as CEO since August 2001, guiding the company through various market challenges and changes in consumer behavior. Under his leadership, Next has focused on innovation and adaptability, particularly in enhancing its online sales capabilities and customer engagement strategies.