Proactive Churn Prevention: Disengaged users in the small business segment received automated nudges and helpful tips, while mid-market and enterprise accounts showing signs of disengagement triggered outreach from their account managers.
The Results: CodeFlow successfully reduced its overall customer churn by 18% within nine months, with a particularly significant improvement in the small business segment. Their customer satisfaction scores also improved across all segments, demonstrating the value of differentiated support and product development.
Customer Segmentation Case Study 3: The Healthcare country email list Provider's Patient Engagement
The Challenge: "MediCare Network," a large healthcare provider, struggled with patient engagement for preventative care, leading to higher instances of chronic conditions and increased long-term costs. Their communication was generic, failing to resonate with diverse patient populations.
The Segmentation Strategy: MediCare Network implemented a segmentation strategy based on:
Health Conditions/Risk Factors: Patients with diabetes, heart disease, at-risk for certain conditions, healthy individuals.
Lifestyle Factors: Active vs. sedentary, dietary habits, smoking status.
Communication Preferences: Email, SMS, phone calls, patient portal.
Geographic Location: For local community programs and health fairs.
The Outcome:
Personalized Health Information: Patients at risk for diabetes received targeted information on diet and exercise, while seniors received reminders for flu shots and bone density screenings.
Targeted Outreach Programs: Specific community health workshops were organized for different age groups (e.g., "Healthy Habits for Teens," "Managing Arthritis for Seniors").
Preferred Communication Channels: Patients received information through their chosen method, increasing the likelihood of engagement.
Proactive Reminders: Automated reminders for appointments and screenings were tailored to individual health needs.
The Results: MediCare Network observed a 10% increase in preventative care appointments and a significant improvement in patient adherence to health recommendations over a year. This led to better health outcomes for patients and a more efficient allocation of resources for the healthcare provider.
Age Groups: Pediatric, Young Adult, Middle-Aged
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