Technique #1: Test new prospecting channels

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Have you tested all the prospecting channels available to you? If not, expanding your prospecting plan can be a very effective technique for acquiring new customers.

For example, if you're currently focusing on cold calling, it might be worth trying to deploy some of your salespeople to field prospecting. This technique allows you to establish strong, direct contact with your prospects, and therefore, differentiate yourself from the competition.

Or you could consider dedicating some of your sales force's time to Social Selling, or prospecting on social networks.

To learn more about this topic, check out our 4 sales nepal phone number data prospecting methods and the keys to boosting them .

Technique #2: Attack a new market segment
Entering a new market is a powerful way to win new customers. This can involve expanding your current target audience (moving from a large corporation to one that also includes SMEs, for example), or developing an innovative new product to meet needs that are not yet being addressed in your market.

Whichever strategy you adopt, the idea is the same: position your company as an expert in areas where it isn't yet one. This is a technique that will require you to rethink your business strategy—but it may be worth the effort!

To explore the subject further, read the article “Business strategy & penetration of new markets: how to do it?” .