One thing about implementing digital transformation that is often overlooked and turns into an issue for many manufacturers is the failure to acknowledge how the company’s transformation affects relationships with stakeholders.
As a result of the transformations, some processes and potential roles will become obsolete. At the same time, new roles within the company will be created along with brand-new workflows.
Determine the role of distribution with the new digital buy sales lead channels. Will the business still have distribution or go D2C? How will distributors be placed in the new omnichannel workflow?
Decide on partnership levels and whether part of the distributors will have access to the company’s ecommerce platform to view analytics or perform any other actions.
Negotiate new partnership terms and conditions.
Decide how to pair customers and distributors. Determine whether to encourage relationships with distributors. Develop a pairing logic that might be based on a customer’s location, order volume, or any other particular criteria.
The same applies to external stakeholders, such as distributors
-
badsha00313
- Posts: 15
- Joined: Thu May 22, 2025 5:28 am