What is buying leads?

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Unfortunately, this is a practice that many companies continue to carry out, even though they are aware that potential customers may not want to receive such communications, generating a feeling of hatred towards the brand. In other words, when buying leads, in addition to not obtaining qualified leads, it can start a process of customer distrust towards the company/brand and a possible fine.

To establish good communication c level executive list with a customer of interest and achieve the objective of selling, it is always better to generate rather than buy leads.

There are two main models for generating leads. You can choose to develop an organic SEO and content strategy ( inbound marketing ), which means you don’t have to invest in advertising campaigns, or you can develop an online advertising strategy (outbound marketing). In both cases, there are many ways to reach your target audience and increase your chances of sales – without having to buy leads.

If you want to develop an organic SEO strategy, you should prioritize the creation of content that meets the interests of your buyer persona . Through texts for your website, content for your blog and for social media, you can emphasize the keywords that are most searched for by your audience (there are many tools that will help you find out what these are). This way, every time a customer searches for specific words that are your keywords , search engines will position your company in the results.