Compared to other companies, such as Google and Meta, which also have a large presence in the media advertising market, Amazon has gone further , and many companies have realized that it is better to invest in advertising through Jeff Bezos ' company and not with Google and Meta.
The e-commerce giant has expanded its business by establishing list of vietnam cell phone numbers a digital retail advertising channel on its own, which promises a bright future, as many companies are betting on this company.
Amazon says that media agencies have discovered the retail media sector on their own and are incorporating it into the media plans of major advertisers . In addition, the post-cookie era, when third-party cookies are finally eliminated , will play into the hands of those players who hoard a lot of first-party data, such as Amazon.
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Amazon not only sells, it allows others to advertise and sell their products on its website, it offers advertising to companies and brands… the company now also provides companies with the ability to produce their advertising material .
Jeff Bezos' company, number one in the advertising market
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