This time we were invited to come down from our mothership and attend one of the Martian marketing morning breakfasts held at Ideateca . For us it was a very positive experience, we were able to meet up with friends from the sector while meeting other very interesting professionals.
Introducing Market Research combined with Online Marketing
Talk at Ideateca
The purpose of the meeting was to discuss how market research can be combined with online marketing . We talked about how to break down barriers, about the possibility of going beyond data and being able to translate it into interesting information for the business.
In an attempt to summarize some of the conclusions of this day, we will list some of the situations in which market research can make a difference.
1. Segmenting our target audience. There are more and more possibilities to identify certain groups through online tools . However, are we sure that this is our target ? Before acting on assumptions, it is advisable to verify that we are working with the right segments .
2. Measure profitability. The objectives of the communication strategymust be bosnia and herzegovina telegram phone numbers aligned with those of the business . They do not compete with each other or point in different directions, but both lines must focus on business profitability. Yes, we are talking about companies and the investment made in communication can bring a clear, real and countable benefit to the business. The quantitative vision and the ability to translate raw information into ratios and conversions allows us to talk about ROI , as well as the success rate or effectiveness of a campaign .
3. Bringing online and offline together. The line between both channels is becoming increasingly thinner and is constantly being crossed from one side to the other. As the showrooming effect suggests , a consumer looks up information about a product or service on the Internet and then buys it in a physical establishment, and vice versa. No matter how much technology we use, the customer is still a normal person, with feelings, impulses, brakes and emotions that decide whether or not to make a purchase. We must understand that although the purchasing processes in both channels are different, the motivations or brakes may be the same. Therefore, we cannot propose an online strategy without understanding how the customer works , and to do so it will sometimes be necessary to ask them directly and interact with them.