This refers to whether the content creator is seen as an authoritative source on their topic, whether they are reputable.
For example, a government website is the highest authority on paperwork and documentation issues; or an article on a health topic written by a doctor published on a clinic's website has more authority,
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Trustworthiness: Trust as a key
Trust is the central element of Google EEA, some pages where this element is key are online stores, product review pages, information pages on YMYL topics.
To assess trustworthiness, evaluators look at the author, the content, and the site. It must be clear who wrote the article, the sources of information. A website that Google marks as an unsafe connection also loses trust.
EEA may overlap on some pages, depending on the topics they cover. For example, they brazil telegram lead develop expertise due to experience accumulated over time.
How to improve your Google EEA
According to Google, pages with high EEAT are of the best quality . An authoritative creator is a reliable source with high EEAT. To improve, follow these recommendations:
Create easy-to-understand content
There is a lot of information on the Internet these days, it is very easy to curate content, and with the help of artificial intelligence, it is easier to write articles. Therefore, you have to prove that you are not just rewriting what has already been said. You have to show your expertise by creating content that satisfies the search intent and is easy to understand.
To do this, do keyword research, consider your target audience (search intent), research those who are already ranking and understand why they are doing so. Take advantage of Google autocomplete and FAQs to discover related topics.
Try different web writing formats to make your content easier to understand, using text, lists, headings, images, infographics, videos, audios and FAQs.
Build authority
You need to demonstrate authority, this is achieved by regularly creating quality content that helps demonstrate your knowledge. But not only this, you need to get inbound links and link to authority sites in your area, as well as being listed in reputable directories, with a consistent NAP.
Get involved in local events, join organizations and groups related to your industry, this will help you get mentions online. Also get your content shared on social media, this is achieved by being active on your profiles.
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Author information
You should be transparent about the content author information . You should also have an About Us page on your site, where you should introduce your team and each author should have their own page.
On each page of your blog include the name of the person who wrote the content, a link to the author's online profile, use the author schema and if you have collaborators also include their bio.
You can gain authority by contributing to other sites in your industry.
You could hire freelance writers with authority and credentials in the field you want to publish in, or interview people who are authorities in the area and include quotes.
Update the content
Review your content and see if it needs updating. At least once a year you need to review all your content, there may be new developments in the area and if it is outdated it will lose trust.
Delete content that is of low quality.
Get inbound links
Getting inbound links from authoritative sources is part of any SEO strategy, as is off-page SEO. If other well-known websites in your sector link to your site, these links are seen as recommendations, which helps you with trust.
Backlinks are also a ranking factor. To get inbound links, create quality and useful content. Infographics and videos are a great option, as are how-to guides.
Participate in social networks and online forums.
Conclusion: The impact of Google EEA on your SEO strategy
Appearing in the top positions of Google requires effort, a technical part, content and work to gain trust, it is not always easy. It is key to keep up to date with the news and follow the recommendations of Google EEA and the guide for quality evaluators.