Data from HubSpot shows that 76% of companies use automation in their content marketing strategy.
Automations allow businesses to streamline time-consuming processes that don’t require constant human intervention. This allows undermanned teams to maintain a competitive level of marketing, whereas well-staffed companies can scale their operations, explore other areas of growth, or both.
Apart from saving time and resources, using content marketing automation software leads to the following benefits:
Minimise human error. Marketing automation platforms can perfectly execute marketing game plans to the letter. They’re more reliable than humans, who are capable of making occasional mistakes.
Zero missed marketing opportunities. A content marketing automation how can our experts help you with your needs? tool can monitor marketing touchpoints 24/7, including social media, website contact forms, and messaging apps. It can provide your target audience with on-demand marketing content or self-service experiences when no one else in your team is available.
Optimise your content marketing efforts. Robust content automation tools often come with built-in monitoring and reporting features. These help you leverage performance data to fine-tune and optimise your strategy over time.
Reduce costs of content marketing. Statistics reveal that marketing automation reduces marketing overhead by up to 12.2%. It eases up your team’s workload and eliminates the need for certain marketing solutions that require monthly fees.
Build better marketing segments. Marketing automation can be used for the segmentation of qualified leads and customers based on interactions. This is helpful in personalising and optimising future campaigns for maximum conversions.