The company later relocated to Hyperion

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Avenue in Hollywood, where they constructed a studio and moved all the staff to the new structure. The inaugural series of dully animated films began in 1927, marking the birth of Mickey Mouse. It was not until 1928 that Disney released the first Mickey cartoon. The film was an instant sensation and carved a niche for the studio, which has stood the test of time over the years.


In 1930, the Disney staff discovered the art of merchandising their france whatsapp fan characters to boost revenue. One New York resident offered the company $300 to acquire a license to print Mickey Mouse on pencil tablets he was producing. Walt agreed to the deal, which would birth Disney merchandising. The inaugural Mickey Mouse book and newspaper comic was published in the same year. The company changed its name to Walt Disney Productions in the 1930s.


In 1934, Disney began producing a feature film whose production cost surpassed the budget. However, it became an instant hit upon its launch in 1937. This convinced Walt that feature films would become the bedrock of Disney’s profits. Between the 1940 and the 1950s, Disney produced numerous animated features. In 1954, Disney’s first series started running on television, where it remained for 29 years straight! Disney’s introductory theme park opened in 1955 in Anaheim, California.