A marketing concept widely used in advertising, Phone number library storytelling is one of the most used and oldest means of communication. The concept of storytelling is based on the establishment of a story in communication. The objective is to tell a story to sell a product and not to put forward product arguments.
Widely used in the BtoC universe, most major brands highlight their history. If we take the example of Adidas , Grimbergen or O'Tacos , these brands use their experiences to talk about their brand. The main objective is not to highlight a product, but the brand.
Storytelling applies to all structures, whether large or small companies, recent or not. Using storytelling is therefore applicable to B2B, which is not a separate sector. All industries and companies have a story to tell and arousing emotion will benefit their brand image.
In addition, storytelling is a form of communication that gets people talking, and in a positive way. Indeed, many storytelling actions highlight the creativity and likeability of a company.
.Rest assured, storytelling is not just audiovisual advertising. It can be found in every internal and external communication action.
So let’s see together what storytelling is and how it can be applied in your business?