This opportunity is a huge benefit for marketers looking for additional lead generation strategies

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If the AR experience is positive, they’ll tell their friends — either in person or through social media . This word-of-mouth marketing leads to more people hearing about the app, filter, or experience and wanting to try it.

As this process is repeated over and over, marketers will see an increase in views, downloads, users and other relevant metrics, as well as overall brand awareness.

2. Product Display
From IKEA placing digitally rendered furniture phone number list in customers’ living rooms to Warby Parker’s eyewear styling app, there are countless ways to showcase products through augmented reality.

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For example, car dealerships are now using augmented reality apps that allow customers to “experience” a car through their smartphones. If the car appeals to the customer, they can automatically schedule a test drive through the app.

3. Delivery of Information and Content
Augmented reality is also a huge opportunity to help deliver information and content.