With the new single brand and

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The new logo and the brand design symbolize the meaning and importance of the brand for mobility and driving pleasure in the future. […] oriented to the challenges and opportunities of the digitalization of brands“. 2. Also in the first days of March, two giants of the telecommunications world announce the birth of a new single brand: WINDTRE. In this regard, Gianluca Corti, Chief Commercial Officer of the company states: “The role of a telecommunications company like ours must be that of facilitator of human relations.


With the new single brand and the largest mobile infrastructure in Italy, we will be able to propose new and effective commercial solutions, through a renewed network of stores throughout the country” . philippines phone number list Significant in this regard is the commercial, directed by Gabriele Muccino, which conveys the new values ​​of the brand in line with the new claim: “much closer”. 3. Finally, I would like to mention a brand that is always a great example from the point of view of brand identity and communication of values.


In February and more precisely on Valentine's Day, Durex presented its new visual and brand identity. From an aesthetic point of view, the change affected the logo, which became flat compared to the three-dimensional effect of the previous one. Furthermore, a completely new typeface was adopted which, look at that, is called One Night Sans, as if to desecrate those taboos that sail around the sexual theme. The new visual identity conveys a more positive and contemporary language.