The interaction must be

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The strategy is simple: give freedom to carry out searches independently, but directing towards the choice that we consider best. Conversational Marketing: How It Works We have therefore understood that conversational marketing can be achieved thanks to Chats that allow companies to interact and maintain a relationship with their customers. But what alternatives exist? To date, technologies connected to chats can have 3 modes of operation: 1 – The first is the most traditional and widespread: you receive a notification in your chat when you start a conversation with the user and you begin to interact in real time by providing assistance.


The interaction must be done manually by an operator uae phone number list who answers questions in the chat. In this situation we must remember that the goal – to always keep in mind – is that we must not force the sale , but provide help and support to the user. Create a quality conversation to transform prospects into customers. 2 – The second mode involves chatbots : as I anticipated, it involves the possibility of providing answers through the use of chat even in the absence of a physical person who reads the user's questions and writes the answers.


How is this possible? Based on natural language processing technologies – a computer process for the automatic treatment of written or spoken information – the text entered by the user is processed by an algorithm that directs the user towards the answer . Well-known examples that make extensive use of natural language processing are Siri – Apple’s assistant – or Cortana – Microsoft’s assistant. 3 – We also have a third modality , which is a middle possibility, which includes a path made up of multiple questions and answers to choose from, to identify the need and provide useful materials to resolve it, or understand the need and contact the user again later .