A logo is the visual face of your brand

[fomayof928@mowline]

How many times after the rebranding process of a company, perhaps a very famous one (Serie A, Facebook, Volkswagen, Firefox, Juventus, Warner Bros, Mastercard etc…), seeing the updated, retouched or completely distorted logo have you thought: “wow, exceptional!”. Or vice versa, did the logo restyling give you an inconsistent and misleading perception of the company? In this article, I would like to focus on the characteristics that make an effective logo and walk you through the principles and best practices on how to create a recognizable and iconic logo identity.


What is a logo? A logo is the visual face of your brand , its first impression on the world. An effective design conveys your brand message, engages customers, and sets your business apart from the competition. denmark phone number list A well-designed logo is essential to achieving your business goals, from increasing sales to brand recognition . Why make an effective logo? Too often, probably, since the logo is the tip of the iceberg of what is the brand identity of a company and therefore one of the first touch points in the Customer Experience of a subject towards a company, it is considered as an element that has the function of describing the company, just as we consider the name and the payoff.


In reality, we should consider the function and weight of a logo in the same proportion with which we consider the other elements that form the basis of a brand's identity: name and payoff above all. The function of a name and a payoff is the same as that of a logo , that is, to identify a brand , suggesting an idea, arousing sensations and emotions and imbuing the brand identity with a very specific meaning, even if only through a graphic sign or a certain colour.