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Reference cases Taocaicai launched a special " Bag Spokesperson " on Father's Day . From the concern for fathers, the communication between parents and children, to the love and words that fathers cannot express, Taocaicai launched this " Bag Spokesperson " . The very low-cost " bag words " hit the life scenes that often appear in ordinary families . As a group buying platform with " grocery shopping " as the main scene, this bag fits the brand tone very well and is full of creativity. The short film created by Head & Shoulders for Father's Day has the slogan " Don't let your dad go bald for love " . As a shampoo brand, it is natural to make a fuss about hair. " Baldness " , a keyword of anxiety that has become increasingly evident among young and middle-aged people in recent years, can also resonate with many people. In the short film, the father's hair goes from thick to sparse.



witnessing the protagonist's growth in life. While touching, it also draws the audience's attention to the father's sparse hair. The promotional effect is very natural and very touching. Youdao Dictionary released iraq whatsapp number data a short film for Father's Day, which tells the story of a child's composition about " My Dad " . In the film, the child changed the subject at the end, saying that this skinny and conceited " Dad " turned out to be a single mother who raised him alone. This shows that " Dad " is not just a gender and a title, and pays tribute to all single mothers who bear the dual responsibilities of being a father and a mother.



Youdao Dictionary's theme is very special. It uses " dad " as a synonym for love and responsibility, breaking away from the traditional way of thinking and praising the " love and responsibility " represented by fatherhood . It is touching and hits the current social discussion on gender and fatherhood, which is original. However, current online public opinion is relatively sensitive to these topics, so using this idea requires caution in wording and expression. 3. June 22 Dragon Boat Festival ( 1 ) Leverage elements Traditional culture, Zongzi, Dragon Boat, Dragon Boat Festival ( 2 ) Direction of leveraging momentum The Dragon Boat Festival is a very representative festival in our country's traditional culture and can be promoted through the traditional culture.