How To Refresh Old Content For SEO
A big change is upon us—Google’s ‘helpful content’ update is here. Knowing that SEO strategies are always improving and changing, content marketers are always the first to find out and are several steps ahead of everyone else. Well, except for those Google employees working on the algorithm changes themselves. Those who have been sitting in front of the computer all day monitoring potential Google algorithm changes have probably been shaking their legs nervously, but your local SEO company saw it coming.
Some digital marketers get so busy keeping up with rankings and algorithms that they completely forget what their readers need. If you have an existing audience, you will already have a customer profile that gives your business authenticity with real-life data. Not only have your customers benefited from the values of your content, but also the trustworthiness of your service. However, conversion doesn’t stop here.
Your old content from five years ago might have drawn your ideal customer iceland phone number list towards your services and even converted them, but the evolving SEO algorithms will always put a dent in your path and kick your valuable blog off the first page of the SERP. In order to avoid disappearing to page 10, you will need to re-evaluate your content and be aware of any and all significant changes within your industry. Your first thought might be to re-optimize keywords, but this is no longer enough.
Your new goal is to solely chase your customer by writing user-focused content without including futile material that Google will deem as unhelpful. What’s more, your entire website will be affected if a large proportion of your content was written merely to rank, rather than prioritizing being personable and useful to the reader.
Why Update Old Content?
Depending on your industry and niche, blogs can have a timeless appeal, delivering the same value as they always have. Some flaws that may be evident are any references to the past that were relevant to when the blog was published, or those that contain too many irrelevant sentences that are not beneficial to the reader. To remain user-focused and up-to-date with current affairs, technology and other types of relevance, you need to know the questions your ideal customer is typing into the search engine. This will help you understand their motivations and concerns, among several other benefits:
Updated backlinks: Backlinks have always increased visibility and given websites added authority. When revamping your content for SEO, you want to ensure that your reader isn’t accessing an outdated article that provides no modern-day value. Google’s all-seeing eye will notice. Besides, you will also be ahead of the game and rank higher than your competitors.
Customer retention: Every business needs strategies to retain their customers so their eyes don’t wander off elsewhere. That’s why loyalty programs exist. But in content for SEO, building reader loyalty means that you care about your reader being informed just as much as you are. If you have a loyal reader base, you can rest easy knowing that you’re the first they’ll turn to for updates and questions.
Improved SEO: Re-optimizing for SEO best practices should still be a high priority because you still want to increase website traffic. Keyword phrases may have changed, and new questions might be ranking. The key lies in avoiding prioritizing SEO over readability and value.
How To Refresh Old Content For SE