By Astrid Ruiz
Marketing4eCommerce Editor
TOInstagram CEO Dam Mosseri has shed some more light on how the Instagram algorithm works and has revealed that the number of times a piece of content is shared is a key metric that they take into great consideration when recommending content on the social network. Therefore, focusing on creating attractive content to be shared will help to have a greater reach and impact on our digital community.
Creators should make content that inspires sharing
Through his Instagram account, the executive has stated that they do not want Instagram to be a space where users spend their time passively consuming content, but rather a space where they can discover united kingdom number data things and share them with friends and family. In this regard, he has said that " one of the most important signals we use in ranking content is reach (share rate) ".
But a curious fact, when Mosseri talks about sharing, he is specifically referring to sending content without leaving Instagram : “ Of all the people who saw your reel or photo, how many of them sent it to a friend via DM? ”
And according to the executive, now that more people are actively participating in Instagram direct messages than in Feed posts, the algorithm prioritizes content that generates the most sharing behavior, such as " a reel that made you laugh so much that you want to send it to your brother or sister or a soccer player with a play that blew your mind and you want to share it with another fan ."
Mosseri also advises content creators : “ Don’t force it as a creator, but if you can, when you’re creating content, think about creating content that people will want to send to a friend or someone they care about and that will help you reach more people over time .”