The online shopping population, accounting for about a quarter of e-commerce users, of which 63.
9% of respondents born after 1995 use e-commerce platforms every day, and 10% of respondents born after 1995 place online orders every day.
In addition, the men's beauty market is experiencing an explosion, becoming the main feature of post-1995 consumers that distinguishes them from other groups.
Its substantial growth will bring new potential to the market and attract new brands to enter the industry.
Consumer preferences and habits From the perspective of greece whatsapp resource consumer preferences, color cosmetics consumption is the most popular, becoming the main feature of post-1995 beauty consumption.
Lipstick, BB cream, and eyebrow pencil have become the most popular color cosmetics categories for post-1995s, and skin care products have become the largest market segment.
In luxury purchases, consumers mainly buy gifts and large items, with jewelry and watches accounting for the highest demand and sales.
VIP International Category In addition to their outstanding spending power, these young consumers are also seen as a highly influential generation.
The report calls them the "grass-planting generation," referring to their strong brand communication capabilities.
The younger generation is very keen on the Internet and they often share their daily activities.
In a survey of the consumption habits of post-95s, it was found that 41.
8% of post-95s said they would recommend good brands to their relatives and friends.
In addition, more than one-third of post-95s would forward useful information on the Internet and teach their elders how to use new APPs.