What is determined to be a “good amount of keyword search volume” can vary widely depending on your business, your digital marketing needs, and your goals. It’s not always necessary to target keywords with millions of searches per month, as that also means more competition. Finding a balance of keywords with medium and low volumes is important , especially for most websites and businesses.
In addition to understanding search volume, it’s important to distinguish between seasonal and evergreen keywords . Some keywords are searched consistently throughout the year, while others experience seasonal changes. Understanding these fluctuations will help you plan your content strategies and marketing campaigns.
How Semrush can help
When searching for and choosing keywords, it is crucial to consider the user's search intent . You need to ask yourself what a person hopes to find when they search for a certain query and create quality content that fits that intent.
Data-driven tools, like those offered by Semrush, can vietnam number data help you find the right keywords that reflect user intent and help you rank well in search results.
Semrush offers various tools to find the search volume of keywords. The “Keyword Magic Tool” provides accurate search volume metrics and other keyword-related metrics.
If you want to analyze your competitors and the keywords that generate the most traffic for them, you can use the “Organic Research” tool , which will show you the keywords with their monthly search volumes so you can understand which terms are being most effective for them.
Another useful tool for finding keyword opportunities is the Keyword Gap tool , which shows you the keywords that are helping your competitors rank and generate traffic, but that you are not yet taking advantage of; with this information, you can identify potential keywords to focus your optimization efforts on.
It’s also worth mentioning that keyword search volumes are updated monthly in Semrush to take into account the latest data and changes in search engine results pages ( SERPs ). Additionally, the platform also provides historical volume data, allowing you to investigate average volumes for each month since January 2012 .