The entertainment category leads the market share in terms of monetization, generating €200 million in revenue. The upward trend in downloads , which rose to 106 million in 2023 from 85 million in 2021, together with the growth in advertising revenue to €129 million , highlights the strong demand for mobile entertainment content. This boom is especially driven by streaming platforms, with Disney+ , Pluto TV and Amazon Prime dominating the sector, both on Android and iOS.
Advertising revenue also saw an increase, rising from €80 million in 2021 to €129 million in 2023. Although revenue from in-app purchases fluctuated slightly, it remained relatively stable, reaching around €70 million in 2023.
Temu leads the eCommerce app market
The mobile eCommerce sector also showed strong growth. There were 32.7 million downloads and revenues of 189 million euros were generated . This growth was mainly driven by advertising revenues, which bulgaria number data amounted to 167 million euros, indicating increased investment by advertisers in this channel.
The Temu marketplace app leads this market, followed by Shein and Miravia , which marks the penetration of the Chinese business model among Spaniards.
Fintech app downloads are on the rise
Fintech app downloads grew progressively from 7.7 million in 2021 to 10.2 million in 2023. At the same time, total revenue increased from €3 million in 2021 to €4.5 million in 2023. Advertising revenue also saw an increase, rising from €2.3 million in 2021 to €3.6 million in 2023. On the other hand, in-app purchases remained stable at €460,000 in 2023.
In terms of the ranking of most used apps, this sector is the one that shows the greatest differences between the Android and iOS markets: Revolut, Waylet and PayPal are ranked first, second and third respectively in the iOS market, while Revolut is second and Waylet first in Android, leaving third place to Google Wallet.