The raffle as a gamification strategy in marketing

[ayeshshiddika11]

The survey
Subsequently, new surveys, assessments, tests, etc. can be carried out to facilitate a more precise classification of the records based on different criteria, for example, distinguishing those who know or do not know other brands, whether or not they have a prescription, etc.

If we carry out a new study of the occupations, hobbies, sports, or entertainments in our records, we will obtain a new, more precise classification and, therefore, each model can be assigned with greater certainty to one or another segment of the population, group, hobby, sport, hobbies, etc.

In short, depending on whether we want to launch, sell or boost the sales of a product, we must carry out a prior study and classification that will help us to segment the different registers and, therefore, to direct and reach more clearly our target audience, which is none other than to make an almost personalized sale.



The moment of "purchase"
Since the moment of "purchase" is later, it will logically be linked to the consumer when the need to buy a pair of sunglasses arises or he feels the need to buy them. The difference between sweden phone data buying "any pair of sunglasses" and "the sunglasses in the game" will be motivated by the ability of the game to retain the design and brand of the sunglasses in the mind of the potential customer. The ability to remember the game will, in turn, be more intense depending on whether much time has not passed between both moments: the moment of the game and the moment when the need to buy arises.



This is why marketing experts frequently advise introducing gamification into our strategy and generating games, contests, raffles, etc. that retain the design and image of the product in the consumer's mind and that in turn motivate and encourage proximity to the brand and, in addition, the purchase, attracting new records that can in turn be classified again, perfecting and increasing the database.