The power of the website's internal search engine must also be taken into account , as it will make it easier for the user to quickly find what they are looking for, without complications or unnecessary steps.
During the day, the difficulty of defining a customer journey was also highlighted when your offer is broad and, depending on the product, is aimed at one type of person or another with certain characteristics and needs. This is also a difficulty when designing a user journey when you are just starting out or have a little-known product , since this challenge is compounded by getting people to know you, getting them interested, and completing the purchase.
And remember, you can work very well on CRO, but if you don't have traffic, it won't help you at all . And the same goes the other way around, if you have traffic but you have "leaks" you will have to work a lot on your CRO to fix it. It's a cycle.
Photo taken during the conversation at the M4C Session on conversion
Our guests pointed out the payment/financing process as united kingdom number data another pain point . Simplifying it, reducing steps and making it agile will be essential to improve your CRO.
Likewise, choosing the payment method that best suits you and your customers will be key to achieving a good CRO. And not only that, but you also have to take into account factors such as the country in which you sell . For example, in Holland you will need Ideal and in Spain Bizum is a hit. These professionals also commented that Klarna's weight has been decreasing in Spain as its investment in branding has slowed (although in northern Europe it still makes a difference), but that other players such as SeQura or Aplazame have gained strength.
In addition to this, the absolute need to integrate deferred payment alternatives was recognized , both for high and not so high tickets.