10 types of marketing to promote your brand

[jrineakter]

Did you know that a late 18th century businessman, Josiah Wedgwood, is known as the pioneer of modern marketing ? For his pottery company he used direct mail, free delivery, "buy one get one free" offers, etc.

Over the past few centuries, however, the definition of "modern" has evolved dramatically. Things that were unique and innovative in the last decade have already gone out of style. What was modern yesterday may be traditional or even old-fashioned tomorrow.

That’s why it’s important to know the types of marketing available to you. Today, we’re going to explore the spectrum.

Traditional marketing
Traditional marketing refers to strategies, practices and techniques that organizations have long used as part of their promotional activities. Traditional is typically used as the opposite of digital, which is considered modern.

Some of the most common traditional marketing strategies are:

Print advertising : Placing promotions and advertisements in newspapers, magazines, journals, etc.
Television advertising : Video ads and educational programs on television
Outdoor advertising : Billboards, posters, banners, etc.
Events : Partnerships, sponsorships and graphic advertising at industry events
Direct marketing : Promotional emails, catalogs, phone calls, etc.
Digital marketing
Digital marketing refers to tactics switzerland number data that utilize internet-based online channels such as search engines, social media, mobile devices, etc. Digital marketing has opened up a range of opportunities for brands.

Reach : Over 90% of Americans own a smartphone , and 15% of American adults use the Internet exclusively from that device. On a typical day, customers spend 6.5 hours online . If a brand needs to reach a sufficient number of people, the Internet is the place to go.

Low barriers to entry : Anyone can launch a digital marketing campaign with as little as $100. This levels the playing field for solopreneurs and small businesses.

effectivenessOnline marketing generates vast amounts of data that brands can use to create, monitor and optimize their campaigns. This makes marketing more cost-effective, producing a higher return on investment.

personalization: Unlike print, television or billboards, online ads can be personalized to the viewer's interests.
Objectives : With digital marketing, you can segment audiences in a more granular way. Retargeting can be contextual and timely, making it an effective marketing strategy.

Adaptability : If a campaign isn't working, change parameters instantly. It's losing money; pause it with the push of a button. A real-world event makes it irrelevant; stop the campaign.

*Multiplier effect: Social media marketing campaigns create a flywheel that expands reach and relies on word of mouth. This creates both credibility and visibility.

So it’s no surprise that since the rise of the Internet in the early 1990s, digital marketing has grown exponentially. And it’s evolving rapidly, too.

Brands are finding exceptionally new ways to capture the attention of potential customers. Moment marketing, proximity marketing, and live video shopping are just a few of the emerging trends. Let’s take a closer look at them.

Types of digital marketing
Depending on the channel you use, the tactic you try, and the message you share, there are dozens of types of digital marketing. Let’s take a look at the most effective, popular, or interesting ones here.