By Daniela Carrasco
Marketing4eCommerce Editor
TOStarting in February, Gmail and Yahoo will be implementing new sender requirements aimed at strengthening email security and reducing spam . These updates are intended to ensure that messages reach recipients' inboxes and avoid potential sender reputation issues .
The proposed measures represent a comprehensive approach to addressing the growing problem of online scams and spam , implementing significant improvements in security protocols and reducing the rate bahamas number data of spam. One of the notable changes is the imposition of stricter requirements for senders who send a significant amount of messages daily, seeking to ensure that they adopt safer practices.
As part of these initiatives, Gmail and Yahoo will implement email authentication to recognized standards, enable one-click unsubscribe, and promote the sending of valuable content. These requirements will affect all senders who send messages to Yahoo, Gmail, or Google Workspace addresses.