Online commerce. Resource optimization

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Written by Maria Covadonga
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Are you one of those who believe that being listed in the yellow pages, distributing flyers or having a Facebook profile already makes you visible?

Nowadays we are forced to move “the traditional” to the Internet , to the digital world, in order to increase our competitiveness against other companies, improving our visibility and communications to increase potential customers.

It is not enough to take your physical business online. You have to look for niches and specialize. You have to provide not only information, but also tools. You have to know how to take advantage of the possibilities of the virtual environment. As with the traditional model, you have to go little by little, trying out tools and checking results. Being on the Internet is easy, what is difficult is to get people to know you, to get them to your site.

Just as street visibility is vital for el salvador phone data a traditional business to prosper, an online business must be well positioned and have a good marketing campaign to be more accessible to potential customers. It is vital to have a business plan, analyse the market, identify potential customers, develop a strategy to reach them, a pricing policy…

From big brands to small businesses, online commerce is full of opportunities and benefits; but what guarantees does it offer? Does it require a large investment? What are the advantages of an online business?

E-commerce in Spain increased by 23.4% in the second quarter of 2017 to 7.3 billion euros compared to 2016; on the other hand, the volume of purchases from Spain to foreign websites increased by 3.244,7 million euros. Amazon leads e-commerce in Spain, ahead of eBay and El Corte Inglés, accumulating more than 1.373 million visits during 2017, that is, about 3.7 million people a day.

The 6 most important reasons to use digital marketing :
Showcase your brand . The entire social media framework offers multiple tools to show users what your brand can do for them. Social networks, web positioning and online advertising are at your disposal.
Develop love for your brand. Customer loyalty is very important and you can create a community around it. If you get a consumer base that loves your brand, and the emotional connection is stable over time, they themselves will become your best advocates.
Improve your level of attention. Whether it is through feedback that improves your relationship with the market or through direct conversations through social networks, your customer service will improve. The key is to be approachable; study which social media tools work as a customer service channel.