What are the advantages and strategies

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5 explosive advantages of SMS marketing
The direct, fast, and short nature of text messages makes them suitable for proactively reaching audiences during the customer journey and bringing explosive power to actions, such as entering event pages or purchasing goods. Therefore, they have become an important part of the marketing strategy of many companies. Let’s take a look at what other advantages SMS Marketing has:

1. Direct communication: no need to go through a third-party platform
2. Super high opening rate and click-through rate: the audience is more likely to respond quickly
3. High return on investment (ROI)
4. Immediacy and flexibility: suitable for limited time promotions or notifications
5. Cross-channel integration: complementary to other marketing methods
How to do SMS Marketing? Marketing vs Notification SMS
There are no more than two types of text messages sent by enterprises: notification type and marketing type. These two types of text messages can actually help brand marketing! Through the table below, we analyze the purpose, benefits, context, etc. of these two types of text messaging, as well as the corresponding key techniques:

Marketing newsletter (Promotional) Notification SMS (Transactional)
Purpose Promote products, services or events to encourage audience engagement Deliver transaction messages
benefit Increase website traffic, audience engagement, customer retention or purchase rates Create a positive and smooth consumer experience and inform customers of important information
Audience Typically a potential converting netherlands whatsapp phone number audience interested in products or marketing campaigns Audiences who have purchased (converted) or registered members
example Limited time discounts, new product information, event reminders, questionnaires Order status updates, pickup reminders, member rights notifications, OTP verification
content requirements The copy should be short, precise and have a clear CTA Disclose information clearly
Send request Send at a moderate frequency to avoid excessive interruption or being forgotten due to no contact for too long. Instant trigger based on personal trading behavior to avoid delays and instability
In addition, many companies are worried about consumers having concerns about text message fraud. Here are some tips to avoid being misjudged as a scam and make consumers trust your text messages more:

Copy content is concise and clearly states the purpose
Include the company or brand name to make the source clear to the audience
Add the recipient’s name to let the audience know it’s relevant to them
Combine with other communication channels to strengthen the connection between the brand and the audience
On the contrary, you can also appeal to consumers to use the above points to identify non-fraudulent corporate text messages.