And if someone is willing to pay for it, they have to pay

[ayeshshiddika11]

The business they will create around this project is based on reducing costs in customer service and retaining consumers thanks to the greater convenience and speed that the fourth platform will provide when managing their services and clarifies "we let them do what they want with their data. the customer, not us."

For its part, access to data by third parties will be free , although it warns that "we are going to be very careful. What I don't want is for someone to sneak in and steal customers' data. We are going to control who connects, but without being a gatekeeper. We are looking for partners who enrich people's lives."

Partners can access the platform for free , although, Alonso says, "we do not rule out charging for it in the future." This is a point that generates a certain mistrust for many, but which Alonso believes is a completely legitimate business.

"If one day we decided to charge other new zealand phone data companies for connecting to Aura, we would be doing a typical Telefónica business, which is charging for the use of an infrastructure."

The brain behind the fourth platform insists that it is not a matter of selling data but rather "charging for using the API, the connection, and obtaining anonymous 'insight'."

But how exactly does the platform work for companies? Alonso explains that the company “connects to the platform, we ask the clients for permission, we explain to them what data they would be giving away and how they would receive a payment of three euros in return.”

A service similar to that offered by other companies such as Google, who points out that, "when you go in, you look for your favorite restaurant and it tells you that people spend between 2 and 3 hours there per visit, that's an insight."

With this scenario on the table, the next 12 months will be decisive for the company. During this year, the project will be completed and Spain will be one of the first countries in which Aura sees the light, a commitment to "provide better service and ensure that our customers do not leave."