Keyword research and optimization
Ruiz points out that keywords are terms and phrases that users enter into search engines. “By identifying what they are and analyzing the results obtained when performing searches on Google, we can detect many things that will help us to have content that is much more relevant to the user, such as the search intention that the user has when making the query, which we can deduce based on what Google shows us when presenting the results.”
Thus, understanding how users search “will allow us to understand that, for example, for an online organic coffee store, conducting keyword research could reveal that 'Colombian organic coffee' has a high search volume and even which months of the year have the most searches, which would allow us to create a content calendar adapted to portugal phone data those dates and even develop a page focused on that keyword and that covers the entire spectrum of keywords associated with the main search, so that, in this way, we can offer the user as much information as possible.”
Architecture optimization and internal linking
Once we have all the keyword research, Ruiz recommends that we group the words into thematic clusters to create content groups so that Google has a connection between all the elements. This connection will be made through the different pages of the website , which will have the content that we have decided on based on this keyword analysis.
Continuing with the example of the coffee shop, the idea would be to generate a page where coffee is discussed and within that page different types of coffee are discussed, “generating additional content that will be linked from the first page. This generates a quality internal link, which will help the search engine to understand the semantic meaning of the website .”