If you have a content strategy in place , you know that good content promotion is essential to reach your target audience. And LinkedIn is an exceptional distribution lever to increase the visibility of your content tenfold: articles, videos, webinars, customer cases, white papers, and many others. Quite simply because your target audience is necessarily present on the social network and will be fond of value-added content! Why not promote our latest blog article by making a post that summarizes the key points and a link to the article?
Or promote the replay of a webinar for those who missed it with the link on the landing page? The possibilities are endless. Generate leads LinkedIn is also a . For example, you can create a post to promote your central african leads new white paper, your newsletter, or registration for a future webinar and insert a link to the landing page associated with your content. Thus, simple anonymous Internet users who fill out the form on your landing page will become new contacts for you! Increase your web traffic LinkedIn is also a great way to generate traffic to your website .
In the previous examples, we show you that LinkedIn is an ideal place to reach your target by distributing your content. The posts you make with a link to content or a page hosted on your website will allow you to increase traffic to it! So don't forget to put a link in your message or in a comment (We're telling you this because we've already forgotten several times...) Share an expert image By expressing yourself on topics related to your sector of activity and by responding to the problems of your prospects , you position your company as an expert , which reassures them and gives them confidence. Internet users will also be more inclined to interact with your publications and share them! Create a community As we become regular in our posts, interact with other publications, share in value, we realize that the same people often come back to comment or like our publications.
This is the beginning of a beautiful community of professionals in your sector and therefore potential prospects for your business! Since December 2021, companies can send their newsletter via LinkedIn! Any company page with at least 500 subscribers can send a newsletter. Be careful, to do this, remember to activate the creator mode. The advantages? The platform is easy to use for you and your prospects, offers a multimedia format (you can insert a video, a gif, a tweet, etc.), and allows you to build your authority because sending the newsletter increases.