How to Personalize in E-commerce

[mdarafat5724]

Experience Personalization in E-commerce

The first personalization effort that businesses will encounter when looking for an answer to the question of how to personalize in e-commerce is experience personalization. Because if e-commerce companies carry out experience personalization efforts, they can increase their sales rates by 80% and their chances of gaining loyal customers by 20%.


It is known that brands first need certain data in order to carry out experience personalization work in e-commerce.


Products purchased by customers
Products recently viewed by customers
Campaigns in which customers participate
Items added to cart
Payment methods

Many important statistical data such as these are the data india b2b leads that brands that want to personalize experiences in e-commerce need the most. Let's examine these through examples now.


You can use your data with certain methods to personalize the experience of a customer who shops on your e-commerce site. For example:


You can offer your customers a discount on products that they have previously added to their cart but abandoned purchasing.
On the cart screen, you can make special offers for the products your customers have recently viewed.
You can organize campaigns to increase the number of products added to the cart.
You can offer a campaign that suits your customers' most preferred payment methods.

Thanks to such studies, you can personalize the experiences of people who shop on your e-commerce site and thus increase your sales.