Email vs. Social Media: Which is Most Popular? [Infographic]

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E-mail and social media. Two expressions that are frequently used by organizations for their communication or marketing. Two channels with different properties but with a common goal, such as recruiting customers and maintaining contacts. Which communication tool is the most popular?

An American study by Adobe shows that e-mail is the most popular means of communication among Americans. Of the respondents, 38 percent prefer mail, followed by a personal conversation (27 percent), telephone (16 percent), messaging applications (10 percent). Social media are the least popular; only 2 percent prefer these platforms. The popularity of e-mail was also reflected in the annual study by Blinker . As many as 85 percent of the respondents indicated that they subscribe to new newsletters. E-mail is also at the top for personal communication.

I'd rather receive an email than a text message
When it comes to staying up to date with brands, respondents also prefer email as a means of communication. Almost half of respondents would like to be kept up to date by a company/brand via email, followed by direct mail (22 percent), mobile applications (9 percent), social media (8 percent) and text messages/apps (7 percent).

Annoyance
The many emails, apps and messages that we send and receive do cause irritation. For example, more than a quarter of respondents indicate that they get annoyed when someone takes the time during a personal conversation to play a game on their mobile phone (27 percent), check their social media accounts (14 percent) or check their mailbox (9 percent).

Want to read all the results of the research? Scroll down to view the infographic. For a larger version, click on the image.The number of different social media channels is many times greater than before. This is also reflected in the total number of social media users . Google's algorithm tries to approach society as closely as possible and to respond to this in its search results. The increasing role of social media in society as a whole - more and more people unconsciously see Facebook or Twitter as serious news mediums - is also reflected in a changing ranking factor of the search engine. The extent to which an organization's social media channel plays a role in society determines the authority of this channel. When this channel is related to a website, this has a more than positive effect on the authority of this website. Because it is virtually impossible to highlight every contemporary social media channel, I will take Facebook (the largest contemporary social medium) as an example.

Facebook to create authority
The advantage and disadvantage of a machine is that it cannot think like a human. Google's algorithm has to try to judge trends on the web by numbers. The way it measures albania telegram number list popularity on social media is by mapping the number of likes of a page, the number of likes on a post, the number of social shares and the number of mentions on the rest of the channel.

Online marketers are now tasked with making optimal use of Facebook. The competition on social media is not yet as fierce as it will be in 5 years. Use the currently very affordable advertisements to quickly reach a large audience and produce unique, relevant content about your business. This case study discusses generating over 100,000 Facebook likes and attracting organic visitors via this medium. In addition to the number of likes, shares and mentions, the number of visitors attracted will become especially important in a few years for building authority. More about this later.

Where social media channels used to (partly) disappear into the background when setting up a marketing strategy, optimizing these channels is becoming an even more essential part of their business for many organizations. The reach of both the channel and the related posts is changing from an option to a daily task.