Below, we'll look at some examples of what can work for content creation at different stages of the funnel and CTAs so we can align content marketing and lead generation.
In ToFu, we must focus on creating buy argentina whatsapp number database useful and easy-to-understand content for the client. It can be offered in different formats: blog, infographics, videos, newsletters, etc. The CTAs that we can use are, for example: “share”, “sign up”, “read more”. We can, for example, say: “Sign up for our newsletter to stay up to date with the latest news”, in this way we can capture the lead and find out more information about them.
In MoFu, we need to go one step further: give them more information. This can be done, apart from the supports mentioned above, by holding a webinar, providing an e-book, case studies, etc. CTAs could be: “Download our e-book here”, “Sign up to participate in our webinar” , etc.