Inbound Marketing Strategy: Key Objectives

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Attract traffic to your website
Your website must be designed and thought out to attract the attention of potential customers and interact with them through forms, CTAs and other acquisition techniques . Proper content and perfect usability are essential to convert an unknown user into a lead.

Not all traffic generates business: it is essential to attract the right users , to whom you offer the product or service they need. To achieve this situation of success, Inbound Marketing offers the following techniques:

Define the Buyer Persona . The BP is a representation of the ideal customer list of iraq consumer email of a company or a specific product/service. To know what type of users your audience is interested in and determine how you will bring them to your site, you must first analyze and define their profiles and behavior patterns. Here is how to create the Buyer Persona in detail and step by step.

Generate content . Quality, interesting, new, original and educational content triumphs and is the key to attracting future customers. When creating them, keep in mind that they must be targeted to your Buyer Persona and adapted to the moment of the Inbound Marketing funnel they are in. Content can vary greatly in terms of format: blog posts, ebooks, webinars, video tutorials and much more.

SEO Techniques . Web positioning is essential to get traffic. For this we must work on all fronts of SEO writing , such as the use of long tail keywords and link building techniques to increase the number of links and improve the authority of our domain.

Social Networks . Sharing content on the different social networks where our target audience is located allows us to create engagement, build communities and increase our visibility wherever the users we are interested in are located. This is why we must carefully choose which channels to be present on and which not, based on usage habits and different profiles.