Why use a social media monitoring tool?

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However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free social listening tools are so important.

Manage and plan your social media posts with the help of this free calendar template.

In this article, we’ll talk through why social media monitoring matters to marketers and test out six of the most popular social media listening tools out there.

Table of Contents

Free Social Media Monitoring Tools
What is social media monitoring?
Pro Tip: Use Social Inbox Streams In HubSpot

Free Social Media Content Calendar Template
Download the free template and user guide to austria phone number material manage your social media posts and strategy.

Coordinate campaigns
Increase your reach
Measure engagement
Plan your posts
Download for free
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What is social media monitoring?
Social media monitoring, sometimes referred to as social media “listening,” is the practice of examining what social media users say about a specific topic.

For marketers, this topic is usually a brand, competitor, product, service, or even campaign.