With more stakeholders involved, there are more decision-makers. If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service.
With more people helping to make a decision, individual research will likely uncover more purchase options for group consideration.
According to B2B SaaS Reviews, 27% of B2B buyers consider six or more options before making a purchase, compared to just 17% of B2C buyers.
This means that to convert visitors on your website who are somewhat interested in your product, you really need to position your product or service as the solution to their B2B needs — or you risk losing a lead to your competition.
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Sales Cycle
b2b vs b2c cro, sales cycle
Remember the days when you watched infomercials in the middle of the night and were persuaded to purchase new exercise equipment that would solve all your insomnia problems?
For me, it took just thirty minutes into one infomercial to decide to buy a new piece of gym equipment.
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