You see: to become an experience maker you need the right technical support and people who have the skills to work with it.
Finally, I would like to mention the buzzword that everyone seems to be using these days: artificial intelligence , or AI for short. In Adobe's vision, we should primarily see AI as a means to simplify business processes. In the sneak previews that the company shows with prototypes of its software, it becomes clear how this can become reality.
y innovative products, new services or disruptive business models. Today I want to highlight another side of their success: the way they work. The process design of Google and Spotify is one of the most underrated and least described aspects of their success. In this article I will tell you more about it.
Google and Spotify focus on both what products korean phone number whatsapp they make and how they make them. Other innovators do the same. Process designers play a role here. Process designers are special employees who design how colleagues work together.
Then the question arises 'What is process design and what is its value?' I divide this question in two. First I explain what I mean by process. Then I explain what a process design is.
Content versus process
What is a process? I can best explain this with an example. Imagine you and I order a pizza together. While we do this, we can talk about two things: the content and the process.
Content is about what kind of pizza we order. For example, we ask ourselves which pizzeria we are going to, what kind of pizza it will be and how big it is. All questions are focused on the content or on what we are doing.
When we focus on the process, we think about how we order the pizza. What do I expect from you and you from me? What do I expect from the pizza? And how do we decide which pizza it will be.