Results of encouraging in-store reviews

[ishanijerin1]

At iRidge, we first define which users we consider to have had a good experience.

For example, people who have purchased products via the app more than four times in the past month, or people who have been using the app continuously for the entire month.



We assume that these users have had a good experience and identify the points that lead to a good experience.

For example, let's say moments such as "adding a product to your favorites" or "launching an app" are points that lead to a good experience.

Then, when users who are likely to have had a good experience take those actions, use in-app messages to encourage them to post a review.



There are some things you need to be careful about when making improvements.

The key is not to narrow down too much the set of users who are likely to have had a good experience.

If you narrow your criteria too much, the number of target users will decrease, and you may not get as many reviews as you would like.



With FANSHIP provided by iRidge, you can set segment conditions and check the number of matching users.

When considering the actual target audience, it is a good idea to look at the number of applicable users and extract an appropriate number of users who had lawyer database a good experience.

*When encouraging users to post reviews on the App Store, you must use the SKStoreReviewController API
provided by Apple. There is a limit to the number of times the screen requesting a rating can be displayed, so please check Apple's page for details.



An app from a company in the apparel industry had a low in-store review rating of 1.6 before iRidge supported it.

Before iRidge's support, some of our clients had apps with low ratings, such as 1.6.

However, by encouraging reviews using the method we just mentioned, we were able to increase the rating by almost three times, to 4.5.