Having a good reputation means, for a company, having a priceless treasure, a ticket that can take it directly to the final phase: the sale of its product or service.
Who would buy it knowing that the producer has a bad reputation? No one.
In fact, 70% of consumers will not buy from companies that have four or more negative reviews in Google search results.
Nowadays, reputation also involves the web, a world that is even more complex than the real one, because information travels much faster, is within everyone's reach and, above all, does not imply a dominican republic whatsapp data presence on the Internet: users can talk about us even if we do not have a website.
But what exactly does online reputation mean?
Online reputation refers to the reputation of a company, brand, person, product or service in search engines, social networks, digital platforms, forums, etc. It is the perception of the feeling that the customer has towards us. Simply put, it refers to the opinions published about us on Google, Facebook or Twitter, for example.
Why do you need to have a good online reputation?
Having a good online reputation is important because the opinions and assessments of others have influence and because the market offers countless options.
If there are negative comments about us, the potential client will direct his attention to a similar company that operates in the same area.
On the contrary, if there are positive comments, if you are considered trustworthy, serious and attentive, it will be easier for a user to become a customer.
How do you manage your online reputation?
97% of business owners say the key to their business success is having a strong reputation.
The online reputation management process goes through the following three phases.
CLEANING UP — Reputation cleaning up involves dealing with confidential information or harmful fake news that can spread without control.
MONITORING — Reputation monitoring is used to measure, control and analyze online reputation. It can be done using: keywords, hashtags, social networks, competitors, influencers and target audiences.
POSITIVE GROWTH — Reputation impact increases through the synergistic combination of the 5 levers of digital marketing: lead generation — UX and UI, content marketing, SEO management, social media management, and reach and brand building.
What factors can affect online reputation?
It doesn't take much to ruin our online reputation: a wrong tone, a word too many or even a word too few.
Details are especially important; that is why we have to be cautious, trying to avoid misunderstandings and misinterpretations.
Online reputation is negatively and/or positively affected by:
direct internal factors, that is, all actions taken directly by the company, such as content distribution (photos, videos, articles, eBooks, Whitepapers, reports, case studies, tutorials…) and web marketing activities (SEO, SEM, PPC);
indirect internal factors, which are nothing more than the interactions of your employees regarding the company's online activities, such as publishing confidential information or offensive and inappropriate comments on Twitter;
direct external factors, such as, for example, the responses given by suppliers, investors and business partners about the activities carried out online;
indirect external factors, i.e. interactions and reactions from users, public opinion, the media and competitors, negative comments, defamatory articles and unfair competition.
What is online reputation sentiment analysis?
Online reputation sentiment analysis is used to understand the sentiment provoked by texts, videos and images of a person, brand or idea.
By performing this type of analysis, it will be possible to:
take advantage of the enormous flow of data that currently exists on the Internet;
anticipate trends;
block early on a potential reputation crisis resulting from an increase in negative comments.