Things Are Not So Clearcut: Many

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Any careless statement or family drama can suddenly find itself in the spotlight. Many high-level people are not ready to take such risks and prefer to remain dark horses. According to a study by PR News, only a norway telegram number database third of 250 top managers of Russian companies managed social networks in 2023.

Such a choice between prospects and stability can be understood on a human level, but for a manager, building a strong corporate culture (employees can also be public) should be a priority. Sales and customer care system overload An unexpected problem with attracting clients through a personal brand is that there can be too many of them.

The brand becomes successful, new clients and tempting offers come to you, but the demand for your services exceeds your capacity. As a result, you respond to some clients with a delay, forget about others, or do not pay due attention. The first impression of clients is spoiled, as is the reputation that was just created.

Convincing people to give a second chance will not be easy. Therefore, before investing in publicity, make sure that the sales system is ready to meet increased interest. On the topic: What is company branding: what does it consist of and what tasks does it solve The product does not meet expectations A good personal brand may attract people to you once, but if there is no quality behind the pretty picture, marketing will not help the business.