Your marketing campaigns, depending on the message , target and context , should be implemented in a way that makes the most of each channel. It’s up to you to identify your priorities and constraints in terms of time , cost and personalization , as well as the approach and tone, to identify the right channels.
In what situation?
Cross-channel communication is invaluable for both private companies and public authorities : alerts in the event of natural disasters, announcements of one-off or recurring events. An SMS campaign is the ideal way to communicate quickly and effectively . Small and medium-sized companies, such as Maïsadour, in the agricultural sector, use this resource to communicate about cereal prices, as an order confirmation or to offer the purchase of drones to monitor cultivated plots.
Good support
What is the ideal multichannel strategy for you? Some iceland whatsapp data CRM (Customer Relationship Management ) solutions offer not only the tools but also the support to create your scenarios . This is the case with Send-Up. As a training organization, the publisher offers a series of face-to-face modules, of different durations and in small quantities, to help you familiarize yourself with your marketing solutions and make good use of them.
The secret to a successful campaign
Analysis
Sending a campaign is great; analyzing the results is even better. This is the only way to create a virtuous circle of continuous improvement in the impact of your actions. Send-Up is part of this approach, offering you its knowledge and experience in this field.
The link with your CRM
Sending a campaign provides a wealth of valuable information about your customers : what time did they open/read the campaign? Which link did they click on? How long did they spend reading the campaign? These are all behavioral indicators that will help you understand your current and potential customers so that you can better meet their expectations . Here too, the technical tool can provide a link to your prospecting database and customer file, increasing and updating the qualitative information associated with each of your contacts.
A professional format
Your direct mail will have even more impact if it is visually appealing and well-organized . It’s a good idea to link your content to a landing page , both from an SEO perspective and as a means of communication . Some software packages make this provision, allowing you to easily create a sort of custom mini-site that is ergonomic and fluid for recipients to navigate. The advantage of making this landing page responsive is that it can be read on any device: computer, tablet, and smartphone.
A structure to be respected
Finally, your software provider can also act as a legal safeguard . Prospecting is governed by a series of rules that you must comply with or risk being penalized. For example, the CNIL (Commission Nationale de l'Informatique et des Libertés) restricts the sending of text messages during the day: between 8 a.m. and 8 p.m. The only exception to this rule is if the message is sent in response to a request from the recipient .