Copywriting Tips to Become a Pro

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Copywriting is a huge part of marketing these days. It’s the salt to marketing’s pepper, the peanut butter to marketing’s jelly. If you have a rad product or offer but aren’t communicating it effectively to your customers, you’ve got nepal whatsapp number database zero!

That’s where great copywriting comes in. Thankfully, creating copy that gets people excited and wanting to buy isn’t as tough as it might seem; follow a few simple steps and you’re a hero.

1. Get Those Creative Juices Flowin’
People say the hardest part of copy is figuring out where the heck to start. Get the juices flowing with a brainstorm. Grab a colleague, friend or family member (because we all know brainstorming by yourself is super hard). Use techniques like:

Check out background information
Follow current events
Follow social media sites
Form a list
Use cluster writing (What the heck is that, you say? Cluster writing is pre-writing that allows you to explore a bunch of ideas as they occur.)
Create a Venn diagram, to compare and contrast ideas
Make a mind map (a diagram that connects ideas with a central subject
Free-writing (just what it sounds like!)
Don’t forget to ask yourself some questions as you begin to write (and yes, talking to yourself is fine):

What am I selling, literally and figuratively?
To whom am I selling?
Why am I selling this now? Is it timely?
What do I want my reader to do? How do I generate the response I want?
Read Copyblogger’s 1-2-3-4 Formula for Persuasive Copy for more details on these key questions.