Below, The Changes In Page Ranking On Google That Have Had The Biggest Impact On Seo In Recent Years And Which Are Directly Linked To The Front-end. Semantics And Search Intentfor Many Years, Google Has Been Much More Interested In Discovering The User's Search Intent Than Using Keywords. Its Algorithm Is Capable Of Identifying Variations In Phrases And Words That Point To The Same Interest, Putting An End Once And For All To The Habit ― In Very Bad Taste, Actually ― Of Repeating Keywords, Incessantly, In Paragraphs, Titles And Page Elements.
Highlighted Resultsin Addition To The Traditional List With Organic namibia email list Results And Google Ads AdsFeatured Content, Such As Images, Graphs, Lists, Answers To Questions And Even Specific Video Excerpts. To Be Eligible For These Highlights, Specific Seo Markings And Settings Are Required On Your Pages. It Is Worth Noting That Most Of These Highlights Are Read By Virtual Assistants In Voice Searches.
Relevance Of Backlinksa Link From A Site With A Good Reputation In Your Area Has Much More Weight Than Several Links From Pages On Other Topics Or Hundreds Of Links From Random Pages (Usually Offered By Malicious Companies). It Is Not Clear All The Criteria That Google Uses To Evaluate The Authority Of Websites, But Good Navigation And Authenticity Are Fundamental Factors. This Is Even More Important If Your Company Has Several Projects On The Web (Sites, Blogs And Independent Apps), As They Must All Be Up To Date With Their Front-end And Seo So That The References Add The Expected Value.