To ensure that KPIs do not become just numbers on paper, it is important that employees working with marketing metrics understand their essence and impact on the business. Regular trainings and seminars will help the team not only learn how to work with data correctly, but also see its value in achieving common goals.
Depending on the purpose and type of business, there are several categories of marketing KPIs that can help you more accurately determine the effectiveness of various aspects of your work.
In digital marketing, KPIs are often related to online platforms and channels uganda consumer mobile number list such as website, social media, email marketing, etc. Here are some of the most commonly used metrics:
Website traffic. Measured by the number of visits to a website. This metric helps you assess how many people your marketing campaign is attracting.
Conversion. The percentage of visitors who performed a target action on the site (for example, registered, purchased a product).
Cost per lead (CPL). The cost of attracting one potential client through advertising channels.
CTR (Click-Through Rate). The click-through rate of advertisements or links on a website.
2. KPI for SEO