Don't forget to add "a second (and even a third, but not more!) bottom line" to any cinematic scene. You can't: "We came to the supplier and after many hours of negotiations persuaded him to give us exclusive rights." You should: "We loved the products we wanted to deal with so much that suppliers, seeing more passion in our eyes than in their own, gave us exclusive rights." Spend as little time as possible on what is truly interesting. It is undesirable to say: "We found a grenade tied to the office door and thought it was our competitors. Then we called the bomb squad and couldn't work all day. But then we realized that our spirit could not be broken. This incident united us even more and our performance indicators began to grow." Yes, they will still listen, but it is better to say: "We constantly tried to do everything better than others. And every morning we came to work with this very attitude. Even if we found a grenade tied to the office door."
"Why do you always show something different from what you sing about on the screen?!" This is really annoying, because the fundamental principle of turning the ordinary into something benin whatsapp resource interesting, namely that very "double bottom" of any plot, is often inappropriate in music videos. Music videos are not TV series! People are used to listening to music and creating their own video sequence in their heads. And in a music video they always expect to see a screen adaptation of the lyrics. In presentations and in sales texts, everything is the opposite: bright details, visual tricks, unconventional approaches to ordinary lists of advantages are deposited in the subconscious of your reader or listener so firmly that he later says: "There is something in these guys. I don’t understand what, but they are not like 47 of their competitors ."
Last piece of advice for today: as soon as you feel like opening a slide or a cheat sheet with a long list of your product's "killer features", immediately suppress your yawn reflex and start coming up with a story. And remember: only this one will be remembered. After all, in a dry season (i.e., in the midst of really boring information), even a crayfish is a fish (i.e., a couple of "so-so stories" can always liven up boredom!)