Coca-Cola. Emotional campaigns with an emphasis on happiness and unity.

[nrumohammad0]

Amazon. Recommendation algorithms use behavioral data to predict customer preferences.
IKEA: Stores are designed to guide customers through the entire product range, encouraging impulse purchases.
Historical context
The term appeared in the early 2000s, when neurotechnologies began to be actively used to study consumer behavior. An important role was played by Giorgio Tsaldari, who proposed the concept of integrating neuroscience into marketing. In the early stages, neuromarketing was used to analyze the effectiveness of advertising.
As technology has advanced, approaches have become more sophisticated. For ukraine consumer mobile number list example, marketers used to rely on surveys and tests. Now they use direct brain scans to detect reactions to products or messages.
Practical application
For marketers
Advertising testing. Neuroreaction analysis helps determine which elements of a campaign work best.
Design Optimization: Studying eye behavior on a website (eye-tracking) allows you to improve the user experience.
Building Loyalty: Deepening emotional connections with customers through personalized offers.
For business