Work out those frames sketchily and quick-and-dirty . There is a real chance that you can color the boring frame of the client with something else or even replace it. That is often the first and certainly the most important hurdle that you as a creative marcom professional have to overcome.
In the design thinking process it goes like this: the framing provides ideas and surprising angles that allow you to look at your subject in all kinds of fresh ways, with various perspectives and angles. You use specific techniques for this, for example an 'imagine that' approach (in the world of ICT also called the If This Then That approach (IFTTT)). And it has to be fun, give good energy.
Then comes the elaboration: choices of the right form, content, channel and atmosphere. In design terms: getting the right design . Then comes the real design: getting the design right . Choices of colours, icons, information density, story. In each of these three phases there is room for short feedback, analysis, adjustments and coming up with something new. You sketch, delete and develop, usually in a group and sometimes in collaboration with the future users.
This process is applicable to any organization that wants to create something new or improve something existing. And you don't have to be someone who considers themselves 'creative'. Everyone australia whatsapp number list can participate and make a valuable contribution - not just the people who describe themselves as creative or who are hired to do so.
The customer comes later
What I personally really liked is that Stompff only starts thinking about 'the customer' towards the end of this creative thinking process, in terms of: "What does the user want?" I often see that this question "What does the customer want?" is asked far too early and is often considered more important than the question: "What can we do to make the lives of our customers better?"
The first question assumes that a target group knows pretty well what it wants and how. That is not the case. The second question assumes your own knowledge and feelings about your products and services and how they contribute to people's lives.
By focusing directly on the customer, you block the view of all kinds of other perspectives. Moreover, your thinking quickly becomes compartmentalized in the direction of optimizing that customer relationship. In doing so, you cut off all kinds of other paths before you have explored them. The roots for a happy customer do not lie with that customer, but with yourself, your own organization and the way you think about your services and your products.