B2B service . A company providing B2B services notices that at the "consideration" stage (the user receives an offer of cooperation), the conversion is low. This may indicate that the offer is not attractive enough or does not meet the client's requirements. The business can analyze the content and offers to adapt them to the needs of the audience.
Educational course . An online course notices that at the "interest" stage (the visitor looks at the course description), the conversion is low. Perhaps the problem lies in the course description not being attractive or detailed enough. In this case, it is possible to improve the description, add student reviews or offer trial lessons.
The concept of conversion stage is closely related to several important marketing terms, such as:
Sales funnel . This is a model that reflects the process of a customer's journey uruguay consumer mobile number list from getting to know the product to making a purchase decision.
Customer Lifecycle : This is a broader term that describes interactions with a customer at all stages of their journey, including after-sales service.
Performance indicators (KPIs) . Conversion by stage is part of the overall KPI system that helps businesses track and optimize their activities.
These concepts help you more fully assess customer behavior, identify vulnerabilities, and build more accurate and effective marketing strategies.
Criticism and expert opinions
Some marketing and sales experts believe that analyzing conversion stages can lead to an excessive focus on quantitative metrics. This can distract attention from deeper factors, such as the emotional and psychological aspects of decision making. In addition, the effectiveness of this technique can depend on the accuracy of the data and the quality of the analytics. Without proper interpretation of the data, incorrect conclusions can be drawn.