B2B Digital Marketing Metrics

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In addition to the above, there are several metrics that you should take into account when analyzing and monitoring the actions of your digital marketing strategy. Remember that they are linked to the objectives you seek to achieve and that you must constantly monitor them.

Customer Acquisition Cost (CAC)
Customer acquisition cost, also known as vp r d email lists CAC due to its acronym, is the result of the sum of investments made and sales divided by the number of customers gained in the same period. It is a metric that gives you information about whether the investments match the results obtained and how much it is costing for a lead to become a customer.

We show you how you can calculate the CAC of your business:

CAC = (investment made in marketing + investment made in sales) / number of customers obtained.

Lifetime Value
Also known as Lifetime Value , it is used to determine all the value that a customer brings during their relationship with the company. It is a metric that allows us to know the profitability of a customer by comparing it with the CAC:

Positive LTV

The right amount or less was invested to acquire a new customer and greater value was achieved from the customer.

Negative LTV

A lot of money was invested to acquire a new customer and the value it brings to the business is less.