Nowadays, the vast majority of companies have a standard ERP (Enterprise Resource Planning) system, often in combination with a CMS, CRM or other system. Data analysis is becoming increasingly important to ensure business success and acquiring tools for this has become an unavoidable necessity for both large companies and many SMEs.
However, it is a common problem that the management tools available to companies are underused and that important information that could be useful for the commercial process is wasted when collecting data.
How can we address this problem and make the most of the management tools we already have?
Digital modernization of systems
Technological advances are a great ally in making the most of all company management systems. AI and Machine Learning technologies allow for rigorous information gathering and more effective information management.
For example, CRM has traditionally been based on a collection ivory coast whatsapp data of subjective information , based on the perception of the salesperson who made the visit with the client.
The application of new technologies allows for automated information collection , that is, more comprehensive and objective, in the different areas of the company.
our ipad - CatalogPlayer
At the same time, it represents a significant time saving in the sales process, as it allows salespeople to focus more on customer relations, and not so much on manually gathering information.
Omnichannel
The root of the problem is often that the company is using several different platforms.
The lack of communication between the different systems (ERP, CRM, CMS, etc.) means that a lot of information that could be useful is wasted. At the same time, the need to use several platforms or software results in a dispersed and high cost for the company.
Digital solutions always have greater potential if they can be connected to each other. Therefore, something that can be the ultimate solution to make the most of your business management tools is the unification of the communication channel . For this, there are Sales Enablement platforms that allow you to integrate all functions into a unified channel.
ERP stock - CatalogPlayer
It is important to look for a Sales Enablement platform with connectors to the main ERP and CRM systems. This way, you can improve business and sales management and customer service without having to give up the tools you already have.
Omnichannel allows you to get the most out of the tools that work for you, but that you probably underuse.